As digital and offline experiences got more intertwined, new interactive advertising formats emerged, with a promise to capture the most scarce and valuable marketing asset of all — people’s attention. The latest mobile trends show promise that publishers and advertisers are getting smarter about the user experience. Google is working to recapture lost attention with a crackdown on mobile pop-ups, and marketers are easing off of aggressive acquisition strategies to focus on retention. In this article, Anya Pratskevich will look at some of the biggest trends in mobile marketing.
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What’s going on in the industry? What new techniques have emerged recently? What insights, tools, tips and tricks is the web design community talking about? Anselm Hannemann is collecting everything that popped up over the last week in his web development reading list so that you don’t miss out on anything. The result is a carefully curated list of articles and resources that are worth taking a closer look at.
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Our industry thrives on constant, aggressive development, and new technologies emerge on a regular basis that change the way we do things in fundamental ways. Much of what we know of the possibilities, limitations and best practices surrounding web layouts is effectively rendered obsolete by the CSS Grid Layout module. In this article, Morten Rand-Hendriksen will bring you some concepts into practical use. What you’ll get is a starting point for exploring what new layout opportunities and challenges CSS grid brings, what old problems it solves and how to start using the module in production websites today.
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All professionals should frequently question their methodologies and see what other options exist. If one approach was previously the best, that does not mean it remains the best. This analysis is often more difficult in software development because new frameworks and technologies emerge almost as quickly as they die off. In this article, Paul Frances will apply this analysis to hybrid mobile apps and present why he believes that React Native is in many ways a superior solution for apps developed in 2017. To do this, he will revisit why hybrid apps were created initially and explore how we got to this point.
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Wouldn’t life be so much easier if we didn’t need to get other people to buy-in to our work? Unfortunately, it doesn’t work that way, especially in digital. What we do involves so many different disciplines working together. We have to get the support of colleagues, stakeholders and management. In this article, Paul Boag will show you that there are things you can do to make life easier. We begin, by planning ahead.
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HTTPS is a must for every website nowadays: Users are looking for the padlock when providing their details; Chrome and Firefox explicitly mark websites that provide forms on pages without HTTPS as being non-secure; it is an SEO ranking factor; and it has a serious impact on privacy in general.
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What’s going on in the industry? What new techniques have emerged recently? What insights, tools, tips and tricks is the web design community talking about? Anselm Hannemann is collecting everything that popped up over the last week in his web development reading list so that you don’t miss out on anything. The result is a carefully curated list of articles and resources that are worth taking a closer look at.
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Vision is perhaps the strongest human sense, a hero image is one of the fastest ways to grab the user’s attention. As long as it is high quality, interesting to look at and works well with the content, a hero image is a great option and a powerful communication tool. Design with sufficient contrast and a clear call to action to make the most of this technique. In this article, give you a few tips on using hero images. Also, if you’d like to get started and take a go at prototyping and wireframing your own designs a bit more differently, you can download and test Adobe XD for free.
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WordPress is a very robust, easy to use and feature rich content management system (CMS). Everyone from stay at home bloggers to fortune 500 companies rely on it every day. Just like with most platforms, if it isn’t properly used or optimized it can turn into a big headache very quickly. In this article, Brian Jackson has compiled a list of bad web practices and recommendations on what not to do on your site, based on thousands of hours of customer interactions, support tickets, and troubleshooting he experiences on a daily basis. Picking the right web host is very important. But your decision also goes hand-in-hand with educating yourself on how to best optimize your WordPress site.
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Oh yes, it’s Summer alright! Nature is where Vitaly Friedman finds most of his inspiration as it sets his mind free. Hopefully, you’re enjoying some sunny days, too. Give yourself a moment of repose. Sit back, relax, have a refreshing drink and let the stream of inspiration come in.
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