Benjamin Hersh designs to make the world a more thoughtful and creative place. He is currently a product designer at Dropbox and previously led design for a team at Medium. Ben came to design by way of visual art and cognitive science research at Stanford.
DAU (noun) Daily active users. Hip-hop (noun) If you got to ask, you ain’t got it. In this article, Benjamin Hersh will talk about the unique challenges of designing a hip-hop app as he led design for one of the few successful apps in that space. Benjamin will share insights from his research and design process, and the lessons he and his team learned about the DAU of hip hop. This is not strictly an article about technical innovations. Benjamin’s focus is how an awareness of complex cultural issues can be critical for good app design.
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