Ilya Grigorik is a Principal Engineer at Shopify and author of High Performance Browser Networking (O’Reilly), on a mission to supercharge commerce and empower entrepreneurs around the world.
A great commerce experience cannot be distilled to a single number. It’s not a Lighthouse score, or a set of Core Web Vitals figures, although both are important inputs. A great commerce experience is a trilemma that carefully balances competing needs of delivering a great customer experience, dynamic storefront capabilities, and long-term business — conversion, retention, re-engagement — objectives.
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