Mariana Macedo is the Marketing Manager of Oculid, a start-up based in Berlin. We offer advanced eye tracking technology for smartphones. Our remote testing solution for market and UX research teams allows measuring visual attention and engagement.
Eye-tracking, a method that measures where people are looking and for how long they are looking, became more accessible to UX research thanks to technology. It allows researchers to see through the users’ eyes and get insights about visual attention. This article explores the latest trends in the eye-tracking market and how the methodology can be included in the UX researcher’s toolbox.
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