Validate your fundamental assumptions as early as possible, building a minimum viable product. If the minimum viable product does not work as it should, don’t blame it. Treat the cause, not the symptom. Do customer development before you start. Don’t aim to revolutionize something. Aim to make something better. Don’t start building before you have a clear understanding of your customers. In this article, Yaakov Karda will share a few insights, mistakes and lessons learned, so you know what to watch out for in your projects.
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Technologies should never hold you back, and this book is nothing short of a strategic guide on how to use them efficiently to build flexible, scalable responsive systems today. Dive deep into how to actually apply mobile first to a design workflow, learn about the multi-column layout and how you can use it today, move towards designing atoms and elements first, and learn how to establish style guides, and much more! The brand new Hardboiled Web Design by Andrew Clarke is a book you deserve to have on your desk.
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Because digital products and services play an increasingly important role in the day-to-day operations of normal businesses, it no longer makes strategic sense to outsource these activities wholesale. As a result, we’re seeing companies move away from the old way of engaging with agencies and towards something much more collaborative. Working as part of an integrated team helps to prevent projects from being thrown over the fence, breaking the three-to-five-year cycle of redesign and stagnation. However, finding and retaining digital talent is still a major problem, and only getting worse. Here are seven simple techniques that traditional companies can adopt to help them find the talent they need to thrive in today’s digital marketplace.
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Jay Kaufmann has written job listings for many organizations over the years and for all manner of user experience roles. When he wrote his first job description, he took other listings from his company as a base, looked around for some examples from other companies and ended up with what he sees in hindsight as being the usual run-of-the-mill hodgepodge of bullet points. Presented with this today, Jay would throw out more than half the content in order to focus on what’s relevant and unique. In this article, he’d like to share some tried and true techniques for advertising your UX opening.
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Building persuasive user experiences is like a relationship and you need to treat it like one. So, what do you want? A one-night stand or a lasting partnership? There are three common challenges when engaging users with a product: Sign-up challenge: seducing your users, first-time use challenge: falling in love with your product, and ongoing engagement challenge: staying in love. Your approach to engaging users should be appropriately adjusted to the relationship you have with them. We will examine the three stages of a user relationship and what tools are appropriate to use for each challenge. This article is a summary of Anders’ talk on designing with persuasive patterns at the Push Conference 2015.
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How do you maintain that momentum and ensure that your app keeps gaining in popularity? In this article, Ryan Bateman covers some practical approaches to keeping users interested in and using your app, including talking to your users, keep on launching features, making the first impression count and using all functionalities of the operating system. The following tips are all long-term approaches to maximizing user retention, driving daily usage and getting users hooked on your app, but they don’t have to be deployed simultaneously. Your general aim, and best approach, should simply be to demonstrate that you know and care about your users’ needs and requests.
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There is no such thing as a project that goes off well without some level of planning. You’re just not the one doing it. You can keep complaining, or you can change it. You’re a designer, which means you’re capable of imagining a better version of the world than the one you’re living in. And yet there you are, stuck at the back. In this article, Robert Hoekman Jr. will share some of the reasons it happens. And how to stop being an afterthought.
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Competition in the App Store is fierce, and if an indie app developer wants to get noticed, having an amazing product is no longer enough. As the number of mobile users grows, new apps pop up daily. To make yours a success, be strategic about how you design the “shop window” for your app — the app’s page. A/B testing and optimization of the icon, screenshots and video preview will give you a better chance of higher conversions, a higher volume of organic downloads and a better return on your investment in user acquisition.
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It’s no secret that the crowdfunding industry is booming. It seems like every day you hear about an exciting new startup crushing their campaign goals and launching their company via Kickstarter or Indiegogo. Up to this point most software startups have failed to take advantage of this growing movement. In this article Matt Ward will cover the highs and lows of app-based crowdfunding, the purpose being to shed light on common software flaws seen in crowdfunding to ideally help your campaigns prosper. And whether you choose to use crowdfunding to jump-start your startup or not, many of the following concepts go well beyond initial launch-stage success.
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Daniel Kahneman and Amos Tversky, two highly regarded academics in the field of economics are responsible for much of what we know about heuristics. In psychology, a heuristic is simply a fancy word meaning mental shortcut. We have so many decisions to make on a daily basis; there is no way we could think about all of the pros and cons of each option. Our minds would be overloaded and we would stop functioning. People frequently use heuristics to make decisions; you should use them to your advantage in your design. Here, we’ll discuss four common heuristics that researchers have identified, with examples of how to address them in digital design.
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