CategoryBusiness

February 8, 2013 — It’s impossible, and even counterproductive, to try to predict and codify all potential instances of a brand’s current identity. Better to embrace executional variance in a smart way, by establishing loose parameters that nonetheless can create a familial feel for an otherwise very rich group of brand applications across media and across continents. Read more…

February 5, 2013 — Before you ever start coding, it’s essential that you “pop up” from the keyboard, and learn what your customers actually want to use and will pay for. In this article, Austin Gunter shares a process you can go through to find that out! Read more…

January 24, 2013 — For most creative professionals, this story is a familiar one: A client reaches out to you. They need a name, or a logo, or a website, or an app. Actually, they need it all together, and they need it all in a month — well, maybe a month and a half. Read more…

January 16, 2013 — Why is this legal template so popular? Does it really work better than other contracts? Can it help you close that job faster and protect you from getting stiffed? Could it become an industry standard, like grid systems and agile development? Who better than Mr. Andy Clarke himself to answer these questions! Read more…

January 7, 2013 — You probably hear about it every week, if not every day: a spiteful or ragged relationship has ended badly. There are bitter arguments, custody battles, legal entanglements, lives and homes broken in the wake of moral incompatibility, poor choices, and a lack of sober discrimination. Read more…

January 4, 2013 — Preparing for an interview as a front-end developer is hard. There is no “standard” interview, and what was relevant last year might no longer be relevant today. One thing to keep in mind: don’t be afraid to apply. Read more…

December 11, 2012 — Do you own a website? Do you want to be number one on Google? Whatever you do, don’t spend money on aggressive search engine optimization (SEO). I know that sounds like an extreme position to take. However, a lot of website owners see search engine optimization as the answer to their search ranking woes, when things are considerably more complex. Read more…

November 29, 2012 — The relationship between the media and marketeers is the greatest sham marriage of all time: convenience, rarely love. We need each other. Writers need to be paid, and people making products need to be paid too. That being said, the journalism profession has been somewhat eager to hand a lot of control of their content to advertisers for some time now. Read more…

November 26, 2012 — Which industries are the most likely candidates for tablet kiosks? Four that immediately spring to mind are hotels, restaurants, museums and retailers. Kiosks help streamline information-gathering processes, such as signing up for mailing lists, making reservations, ordering products and services and checking in and out of locations. Read more…

November 23, 2012 — In this article, Jeremy Girard looks at some ways in which you can end projects on the right note. Also, what you can do after they are launched to help your project stories have happy endings (and many successful sequels). Read more…