CategoryBusiness

December 20, 2010 — Quality product descriptions can transform e-commerce conversion rates — it’s common to see increases of 30-100%. As well as converting more visitors, search traffic increases drastically when unique copy is written for each product. Most online retailers use manufacturers’ copy or rely solely on images to sell products. Read more…

November 26, 2010 — It’s nearly impossible to provide an accurate quote to a prospective web design client without first gathering information about what that particular client needs. Some designers do this in either a face-to-face meeting or over the phone, but more often, they have a questionnaire that prospective clients fill out. This is preferable for a couple of reasons, but the most important is probably that this document then becomes an integral part of the design process and is available to refer back to along the way. Read more…

November 18, 2010 — Since the beginning of time people have exploited the human desire to sin, to achieve their goals. Finding out what causes people to sin helps us understand the triggers which prompt people to take an action. The Web has made it even easier to exploit these tendencies to sin, in order to build user engagement and excitement about your service or product. Read more…

November 17, 2010 — The iPhone 4 features a vastly superior display resolution (614400 pixels) over previous iPhone models, containing quadruple the 153600-pixel display of the iPhone 3GS. The screen is the same physical size, so those extra dots are used for additional detail — twice the detail horizontally, and twice vertically. For developers only using Apple’s user interface elements, most of the work is already done for you. Read more…

November 5, 2010 — The web has continued evolving since its inception, as have those who have devoted their professional lives to working in and around this massive communication tool. We have had to roll with the changes, and like with any major environmental shifts, we have had to adapt. During this shifting of our online existences, something quite interesting happened… interesting in a somewhat frustrating manner. The expectations of the client base, our colleagues and even our friends have risen to new, unreasonable heights. Read more…

October 29, 2010 — During my last job with a large corporation, people started to get laid off. Many fellow creatives came to me, as they had no idea what they would do if they were let go. I had come to that small city from New York and my experience was varied and impressive to those who started their careers with this company. Read more…

October 15, 2010 — As a web designer, you’re often forced to wear many different hats every day. You’re the CEO, creative director, office manager, coffee fetcher and sometimes even janitor. That’s a lot for anyone, and it certainly makes it difficult to find any time for quality creative thinking. Organization in any operation is important, and for our work as web designers it is important, too. Read more…

October 6, 2010 — As designers who deal with clients, we all have to face one situation, no matter how difficult and uncomfortable, and that is guiding the client to accept that your design is perfect. Now, you already have the project, so this is not a matter of convincing them to pick you for the job. This is about getting them to see that your design satisfies their requirements and contains everything they want. We all have to take on this role of virtual tour guide and lead them through the project’s twists and turns, ensuring that the best interests of the client and website are served. Read more…

September 29, 2010 — If you want people to know you and consider you a valuable contact, then you must promote yourself. If you see your career as being surrounded by rainbows and unicorns, then may you be paid with singing flowers and pixie sparkles. If you look at your career as a business, then as with any business, you must promote it. Read more…

September 25, 2010 — Clients can be tough… real tough. Working side by side with some clients can be an agonizing experience — an experience so painful that you often wonder what exactly you have gotten yourself into. On the other hand, some clients are an absolute dream to work with. Every day spent working with them reminds you why you became a Web designer and just how enjoyable your job actually is. Read more…