CategoryBusiness

April 23, 2010 — Being a web developer or designer is a great job. Working full-time doing the things you love and having the ability to work freelance on the side is a plus. But being a college student looking for placement, or fresh out of school and looking for your first full time job can be stressful. Not knowing exactly what to look for can cause some problems, and potentially even hamper your future in some cases working for others. So what do you look for when you are searching for a placement or your first full-time job? Read more…

April 16, 2010 — Whether you design and code websites all by yourself or run a small business with a pool of talent, you will always face the challenge of how much to work on a design and UI before passing the mock-ups on to the developer? Moreover, how much visual work needs to be done in order to effectively present a website to a client? In this article, we’ll talk about best practices for clear communication, which tools to use and how to manage resources on both small and large projects. Read more…

April 13, 2010 — When I first started out as a freelancer and got my first client – the prospect of meeting him was daunting to say the least. Over time, my confidence grew which led me to write a short overview of points related to that first crucial introduction here. However, meeting a client as I have learned is much more than just remembering to bring a pen and a spare laptop battery! There are many dos, and don’ts as well as pitfalls to avoid. Read more…

April 9, 2010 — As a designer, you will eventually have to face a couple of unfortunate truths in your career. Number one: just because you wear a bathrobe for most of your “business” hours does not actually make it business attire. Number two: at some point in your freelance career, you will encounter a client who does not respect the work you do. The most unfortunate part of this unfortunate truth is that it will all too often present itself in the form of a client who refuses to pay for your services once all of the work has been completed. Read more…

April 8, 2010 — A business card in some cases is the most important marketing piece that a company will have. It has the potential to make or break business deals, and is just as important as the way you present yourself during a first impression. In this post, we will cover some of the basics such as typography, layout, object placement and printing standards when designing a business card. Read more…

April 8, 2010 — Professional networking is a critical component to a successful career as a designer. Whether it be for finding new clients or identifying opportunities for growth and improvement, a strong network of contacts is extremely valuable. In this article, we’ll take a detailed look at the subject of networking, the benefits it presents and tips that can be used in your own networking efforts. Read more…

April 5, 2010 — I’ve been freelancing as a brand identity artist for about a year now and there are some things I have learned along the way. I researched a lot of articles about freelancing but all of them tended to say the same things, like don’t quit your day job until you have a solid plan in place, be prepared to market yourself, get to know your tax laws, etc etc etc. While this is all great advice, there are still some things that I feel people should have told me. Read more…

April 2, 2010 — Banner ads, also known as display ads or image ads, are image-based advertisements that are widely popular online. Why are banner ads so popular? They are a cost-effective way to allow advertisers to attractively display their products and services online across an array of websites. Additionally, banner ads allow for increased brand recognition and ad targeting. Read more…

March 25, 2010 — Ah, the dreaded cover letter. Boring to write, difficult to get right, and you’re usually preoccupied by other things (such as the portfolio and resume, which are also really important). Unfortunately, your cover letter is a company’s first exposure to you, and it determines whether your application is trashed or fast-tracked to the company’s to-hire list. Read more…

March 16, 2010 — It’s important to promote your design business. This is especially true when economic times are challenging, you’ve got news to announce, or you’re simply hungry for growth. Many forms of promotion are available to the modern designer – with banner ads and Google AdWords among the most popular. In this digital age, it’s easy for web and graphic designers to overlook one of the most effective and fun forms of promotion: the mail campaign. In an era when people are accustomed to communicating electronically, the value and meaning of something you can hold in your hands is greater than ever before. Read more…