CategoryBusiness

June 19, 2009 — Almost everyone out there who runs a website has toyed with the idea of selling ads on their website. So many options are available. Dozens of ad and affiliate networks exist, and you have different ad formats to consider. Should you sell text ads or banner ads? Should you allow Flash ads? What about ads with sound, pop-ups or floating ads? People have so many decisions to make that they often just end up slapping on some AdSense code and calling it a day. And that’s fine. Read more…

June 11, 2009 — How many times have you been completely confused at how that ‘small’ project turned into such a big one costing double and taking three times the length you estimated? Many of you will say estimating time for web projects accurately is an oxymoron, but by applying a few effective techniques it’s possible to dramatically increase the accuracy of most web project estimates. Read more…

May 26, 2009 — Regardless of your experience level, there are ways to speed up the common design tasks. You should find some of these not-so-well-known tips and strategies listed below very helpful for your workflow. Read more…

May 20, 2009 — Going to web conferences is a great opportunity to make new contacts and exchange business cards. Unfortunately, we have an industry filled with creative people who have no creative marketing for themselves. Sure, many have business cards, but one in a hundred have something really cool. Read more…

May 16, 2009 — Branding experts hit the nail on the head when they say that a winning brand conveys why you are your prospects’ only solution. If you can’t achieve that, you should at least convey why you are your prospects’ best solution. Of course, the same logic applies to your clients. So make a compelling claim about your business, product or service, and back it up. Read more…

May 2, 2009 — Naming is linguistic design, and a good domain name is an important part of the overall design of a website. A name plays a prominent role when people discover, remember, think about, talk about, search for, or navigate to a website. It establishes a theme for the branding of a website before people even visit it for the first time. Coming up with a good domain name requires a combination of strategy, imagination and good linguistic design practice. Read more…

April 1, 2009 — The economy is bad. No one’s job is really 100% safe, so it’s time we all bucked up and got our recession bags packed (just in case!). Your portfolio is already gorgeous, but have you created a drool-worthy resume? Read more…

March 29, 2009 — Having a good relationship with your hosting provider is perhaps not crucial, but pretty darn close to it if you want to maintain a fully functional website. Remember that even though you are the client, you still need to abide by the beloved ToC (Terms and Conditions) of your hosting provider. You should also research hosting plans to prevent future quagmires. Listed below are ten points to think about before signing up with a Web host and what to do if you already have a provider. Read more…

March 2, 2009 — Twitter appears on innumerable personal and professional websites nowadays, whether it is a simple “Follow me” badge in the header or a display of the author’s latest tweets in the sidebar. No longer a fad, Twitter is now a necessity for every website, not just for sharing your thoughts and keeping in touch with people, but also for marketing, advertising and even searching. Read more…

February 11, 2009 — Large organizations like Microsoft and Twitter face unique challenges that can lead to painful mistakes. This article gathers ten of the most common mistakes and misconceptions about their websites. Read more…