CategoryBusiness

March 11, 2022 — Standing out among the millions of mobile apps can be challenging, but proper marketing can give you that crucial edge. This piece shares how to start your mobile app marketing strategy and improve it as you go while keeping up with the latest trends in the market. Read more…

March 4, 2022 — If users cannot find the answers to their questions or are not exposed to critical messaging, they will not act, and your website will fail. To prevent that from happening, you need an effective information architecture. In this article, Paul Boag provides you with a process to ensure you have precisely that. Read more…

January 26, 2022 — This article reveals how something as trivial as administration in both software and As-a-service can be either a booster or bottleneck to a company’s productivity and innovation. It also provides several design aspects that UX practitioners should evaluate when designing the administration experience. Read more…

January 12, 2022 — Accessibility must be a permanent program within organizations, much like security. In this article, Kate Kalcevich shares tips on which skills and questions to keep in mind when hiring for digital accessibility roles. Read more…

January 7, 2022 — Product roadmaps are often treated as a series of checkboxes. But they are more than that. In this article, Scott Himmer explains how internal partnerships, research, design systems, and regular touch bases can help make sure that your product roadmap is a successful one. Read more…

December 29, 2021 — Scoping, estimating, and running digital projects can often feel like an exercise in futility. In this article, Paul Boag explains why you need to start breaking your projects down into manageable phases and why that’s the best way to achieve significant benefits. Read more…

November 8, 2021 — A great commerce experience cannot be distilled to a single number. It’s not a Lighthouse score, or a set of Core Web Vitals figures, although both are important inputs. A great commerce experience is a trilemma that carefully balances competing needs of delivering a great customer experience, dynamic storefront capabilities, and long-term business — conversion, retention, re-engagement — objectives. Read more…

September 21, 2021 — The last 18 months have been a time of unprecedented turbulence. As the people of the world have flooded online, businesses have joined them, using web development tools to adapt in real-time. Several years ago there seemed to be a gulf between drag-and-drop tools and full-blown web development. Today, it’s heartening to see the likes of Wix adding more code-heavy options to their repertoire. Read more…

September 16, 2021 — Neglecting to cater your business website to your customers is not only detrimental to your sales but can also hurt your team’s productivity and operations. Integrating a CRM with your business website has numerous benefits. You equip various departments within your company with tools to organize and automate work and improve efficiency.  In this article, Zara Cooper explains what these benefits are and why websites should be integrated with a CRM platform. Read more…

August 16, 2021 — Software development without a roadmap is akin to driving off a cliff — an undertaking that seriously jeopardizes your product’s life. What is a business technology roadmap, and how can one be developed to support software development? That’s what we’re here to talk about. Here’s how to develop a business technology roadmap that ensures your project safely reaches its final destination. Read more…