CategoryBusiness

January 7, 2021 — Developing a Shopify app and being able to sell it are two different things. While you might be a very skilled app developer, that’s not always enough for Shopify merchants to decide to install a newly released and unreviewed app on their sites. If you want to give merchants a reason to install and use your Shopify app, there are four things you need to do. Read more…

October 13, 2020 — How can you convince your clients to make a faster (and easier) buy-in? Better serving citizens means improving a frustrating website experience — the primary way Californians access necessary services. With the help of a guided design exercise, Kelly Schummer explains how the Design Shopping workflow can help guide you throughout the design phases. Read more…

October 6, 2020 — In some instances, privacy policy, terms of use, and cookie consent pages do have to be ugly. But that doesn’t mean you can’t improve upon how easy they are to read or navigate (which visitors will definitely appreciate). Today, we’re going to look at four ways that web designers can contribute to getting more policy disclosure pages read and terms actually agreed to. Read more…

September 28, 2020 — Digital content (eBooks, stock media and courses) can easily be advertised and sold through online marketplaces. But your clients won’t make as much money that way and really can’t control how their products are marketed. By designing digital product pages for smartphone users who are in that early discovery and research phase, your clients can make more money off of their products. Today, Suzanne Scacca will look at how this is done. Read more…

September 21, 2020 — Building positive relationships with your clients is the secret ingredient to delivering better work, earning more money, and creating lasting partnerships. In this article, Matt Saunders is going to teach some strategies for managing client communication and processes that have helped him to run less stressful projects and achieve better results, as well as draw upon some best practices to help you manage the business side of your work. Read more…

August 25, 2020 — Customer needs should be one of the primary considerations when designing a website or landing page. The era of customer-centric landing pages has dawned. And if your job involves being concerned with metrics like conversion, engagement, and bounce-rates, this is a post that you may want to sit straight up for. In this article, Travis Jamison explains why customer-centricity is so important and how you can apply it to almost every business decision that you make. Read more…

August 21, 2020 — A website earns a backlink whenever another website links to it. But there’s a big difference between a backlink and a high-authority backlink. If an authoritative website links to yours, it can significantly boost your ranking in Google search. And this is why backlinks are so highly sought after in marketing… and why web designers should have this on their radar as they design websites for clients. Read more…

July 10, 2020 — We shipped the first copies of Click! How to Encourage Clicks Without Shady Tricks in June, with a little extra something for preorder customers. The book is one of our most creative — beautifully designed and filled with great strategies for increasing conversion without falling into the dead-end routine of dark patterns. It’s a well-timed jolt of inspiration when so many of us are struggling with productivity and creative projects. Read more…

June 23, 2020 — We’re at a point now where restaurants can no longer be reluctant or stingy about improving their digital presence. And, as a web designer, this should get you excited. The restaurant industry has begun to undergo a major digital transformation. Those that want to survive will need a website that can handle the new way of operating, which means they can no longer afford to hold onto that cheap website they built for themselves years ago. And this spells big opportunities for web designers interested in working in the space. Read more…

June 9, 2020 — Right questions don’t simply roll off the tongue, but it’s a handy skill everyone can train. The following pieces of advice will help you to formulate questions that foster reliable answers from your users and clients. Slava Shestopalov will talk about 12 kinds of questions explained with examples. The first part includes six frequent mistakes and how to fix them. The second part presents six ways to improve decent questions and take control of difficult situations. Read more…