Every website or PWA you build should automate as much prospecting and selling as possible. The only thing is that visitors enter websites with various mindsets, depending on which part of the buying stage they’re at. This means that you can’t just take every person who enters the site through the same path. You have to design a custom sales funnel (or pathway) for each kind of buyer. In this article, Suzanna Scacca will tell you what you need to keep in mind.
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Task switching is a design killer. Find out why switching and interruptions are even more serious than you think and how biology makes it difficult to resist the temptation to just check your email every few minutes. In this article, Eric Olive will show you how to slay the distraction dragon with five practical tips for increasing focus as you tackle challenging design problems.
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Agile has had a long time to infiltrate software development. While the methodology advocates for “co-located, dedicated teams,” in its ubiquity Agile is frequently applied to teams partially or fully composed of part-time workers. While there are lessons to be taken from the practice, Agile must be adapted to support, rather than hinder, part-time teams. In this article, Philip Kiely will consider applying Agile to a team of 5-10 people each working 20 hours per week on a project.
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As a frontend developer, I want to apologize to the designers out there for all the misunderstandings that have happened in the past. I think it’s time for us developers to improve our awareness of the designers’ role and show them that we can — and should — look beyond our own screens.
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Every job comes with its own set of “things I wish I’d known before I started working here.” What kinds of questions can you ask during an interview to spot red flags before the company stabs the whole flagpole into your sacred UX heart? For this piece, veteran UX leader and author Robert Hoekman Jr looks back on 20 years in the profession to craft a counter-punch: a set of “things we should ask every company before going to work for them.”
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Think about your last few software projects. Was there a healthy balance between concrete business goals, meeting users’ needs, and shipping the product in a timely fashion? The key to striking this balance is a design process that accounts for complexity, addresses design problems early, and avoids relying too heavily on third parties. A major contributor to clunky software is flawed design processes. In this article, Eric Olive will outline four design process problems and explain how to address them.
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The distributed team structure is known to offer many benefits for a company and its employees; however, this sort of work model also comes with its own unique set of obstacles. In 2018, Owl Labs found that 56% of the participating companies in their study adopted or allowed for some form of remote arrangement for its employees. While this organizational approach has revolutionized the way we perform our job functions, it’s also paved the way for new patterns to emerge in the way we interact with each other across the distance. In this article, Randy Tolentino will review how “remote soft-skills” can help with the challenge of building authentic connections with your distributed co-workers.
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The web is wonderfully diverse and unpredictable because of wonderfully diverse people shaping it. In this new series of short interviews, we talk to interesting people doing interesting work in our industry and sharing what they’ve learned. Today, Vitaly Friedman kindly asked Aaron Pearlman, Principal UX Designer at Deque Systems, to share some practical tools and techniques to ensure that we’re all providing an inclusive and accessible experience for our users.
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Prospective clients are not easy to say “yes” to. You worry that your profit margins will be slim — if you end up making any money at all. But what if there were a site builder solution built specifically for that purpose? In this article, Suzanne Scacca will tell you eberything about Sitejet. With Sitejet, you’ll be able to easily collaborate with your team and customers to build, manage and launch websites in record-time. If you’ve ever felt bad about turning away small businesses, Sitejet makes it possible for you to start saying “yes” to them.
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When customers interact with your brand, they’re not aware of what’s going on backstage, and there is no reason they should. All they perceive is the play you’re presenting, the story you’re sharing, and the solution it represents for them. There is only one brand experience. At the end of the day, customers are not tasting individual ingredientz, they’re eating the entire meal. At once. In sit-downs that keep getting shorter. When the individual actors go off script, as great as they might sound solo, the brand experience breaks.
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