Email is a great tool for, first, acquiring leads from a website and, later, converting and retaining them. But just as you now approach web design with a mobile-first mentality, the same switch should occur as you design email marketing campaigns for your clients. If users are more likely to open email on mobile and we know that opened emails convert at a higher rate than those that go unopened, wouldn’t it make sense for designers to prioritize the mobile experience when designing emails? In this article, Suzanne Scacca brings you some facts and tips you need to know for designing mobile-first emails.
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While building a strong customer culture takes a multi-prong approach, workshops are fun and easy — perfect for jumpstarting a sluggish culture and giving participants the thinking tools necessary to filter decisions through the customer lens. In this article, Claire Mason has documented the process around four types of workshops that you can use to drive customer-centricity in your own companies. The workshops are divided into two categories: “general” and “project-specific”. General refers to workshops that are designed for anyone to participate. Project-specific workshops are best run with a particular, actionable outcome in mind.
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The web is wonderfully diverse and unpredictable because of wonderfully diverse people shaping it. In this new series of short interviews, we talk to interesting people doing interesting work in our industry and sharing what they’ve learned. Today, Vitaly Friedman talks to Brad Frost, author of the book Atomic Design that introduces a methodology to create and maintain effective design systems.
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The web is wonderfully diverse and unpredictable because of wonderfully diverse people shaping it. In this new series of short interviews, we talk to interesting people doing interesting work in our industry and sharing what they’ve learned. Today, Vitaly Friedman talks to Phil Hawksworth, a front-end engineer who is now focusing on developing strategies for JAMstack technologies to make building for the web simpler, faster, and more secure.
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In this new series of short interviews, we talk to interesting people doing interesting work in our industry. Today, we are pleased to feature Jenny Shen who is a UX Consultant and has worked with numerous startups and brands including Neiman Marcus, Crate&Barrel, eBuddy, IBM, TravelBird and Randstad. She is interviewed by Jason Pamental, who has already spoken at our San Francisco conference. Jason is a strategist, designer, technologist, and author of Responsive Typography from O’Reilly.
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In this new series of interviews, we try to highlight interesting people doing interesting work and sharing some of the challenges and lessons they’ve learned along the way.
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Design involves decisions, and those decisions are often flawed because our brains are wired for survival. The same brain features that literally helped us survive in the wild do not serve us well in the 21st-century workplace. In this article, Eric Olive will identify four decision-related traps that impede good design and offer techniques for avoiding these traps. These decision traps are based on research conducted by psychologists, neuroscientists, molecular biologists, and behavioral economists including several cited here.
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It might feel like there are some things outside of your control as a web designer or developer. Like web hosting. But what if you had a say in it? Would you know how to best advise your clients on making the right choice for the future of their website? Today, we’re going to explore Plesk VPS hosting as an option. In the following article, Suzanne Scacca is going to show you why clients need the power of VPS hosting behind the websites you design for them. And why you — the administrator — need a tool like the Plesk control panel to manage it.
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Take a gander at the revenues of the top mobile apps and it’s easy to get lost in dreams of what could be if only you built a mobile app today. Then again, have you ever considered how much it actually costs to build and maintain a mobile app? When you look at the big picture, you’ll soon realize that mobile apps aren’t a smart investment for most. That’s why you need to give serious consideration to building a PWA this year. In this article, Suzanne Scacca is going to talk about why app monetization needs to be one of the first things you think about before making a choice between designing a mobile app or PWA for your clients.
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Brainstorming seems to be just a fancy name for a usual discussion, but when organized right, it becomes a source of innovation. In this article, Slava Shestopalov brings you a step-by-step guide with tips and tricks, examples of slides, and preparation checklists. Brainstorming has a bright side: It’s a civilized process of generating ideas together. At least this is how it appears in the books on creativity. So, can we make it real? After reaching the end of this article, we hope that you’ll be able to organize brainstorming sessions with your colleagues and clients, and co-create something valuable.
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