CategoryDesign Patterns

January 24, 2019 — Tables are a design pattern for displaying large amounts of data in rows and columns, and have been used for this purpose as early as the 2nd century and when the world started to go digital, tables came along with us. Tables have not yet seemed to fall out of favor, so, in this article, Huijing Chen will take a look at how we can create tables on the web in 2019. Read more…

November 1, 2018 — A 404 page should do more than apologize for poor navigation on behalf of your website. There are some 404 pages that go above and beyond. Rather than the stark white of a standard 404 error page, these pages take an opportunity to speak to users in a more personal tone. Excellent 404 pages are exactly like getting an unexpected treat from a friendly face. In this article, Shelby Rogers will show you why making an effort with a 404 page could better your website’s chances of people coming back despite the inconvenience, and how to track those errors to reduce how often people see it. Read more…

September 24, 2018 — The mobile web is a booming place right now, which means web designers are spending lots of time trying to figure out how to win over this particular class of users. One way not to do that? Dark patterns. While your company may get some superficial and short-term gains in the process, nothing good will come from it in the long-run. Read more…

June 14, 2018 — In times when everything is generic, how do we stand out without spending too much time and resources on elaborate art direction? Let’s explore a strategic guide for bringing back personality to the web, in regular real-life projects. Read more…

June 5, 2018 — Nowadays, users are increasingly cautious of online and email scams, phishing attacks, and data breaches. In this article, Lyndon Cerejo will present a brief history of persuasion, look at how persuasion is used with technology and new media, and present food for thought for designers and developers to avoid crossing the ethical line to the dark side of persuasion. Read more…

April 2, 2018 — Have you noticed the alarming lack of touch stimuli in current technologies? Our thoughts and feelings are strongly connected to the gestures, postures, and actions we perform. I aim to push you — as a designer — to think outside of the zone of screens. In this article, Lucia Kolesárová will aim to consider using more touch and motor skills when designing your very next product. Read more…

March 28, 2018 — Designing a good signup form is tricky. UX design does matter. To improve UX, the designer needs to put themselves in the user’s shoes. Make your form clear from the start, with visible labels placed outside of empty form fields. There’s always room for improvement. In this article, Kate Sipkina & Olga Ratinova will show you how to improve your contact forms — those crucial elements before users make a purchase or subscribe to a newsletter. Read more…

February 19, 2018 — How would you design a responsive car configurator? How would you deal with accessibility, navigation, real-time previews, interaction and performance? Let’s figure it out. In this article, Vitaly Friedman dives deep into the dos and don’ts of designing a perfect configurator. As designers, we might try to make our configurators advanced and sophisticated, but too often we overwhelm customers with too many non-trivial options. Read more…

January 29, 2018 — Offboarding is something users come into contact with every time they complete an online transaction. It is usually described as the interaction between a company and their customer at the end of the customer journey. Whether a user is permanently ending their relationship with a company, or they are just finishing a single transaction, offboarding should be acknowledged as the last impression a user has of your business. In this article, Christine Logan will show you everything about the benefits offboarding can bring to your company and how to apply it in such a way that it is a good experience for all users. Read more…

January 8, 2018 — Though we have a good understanding of the types of button design rules that universally work, there will be times when you’re surprised by a rogue element that performs well. Like ghost buttons. They aren’t much of a mystery, despite their eerie-sounding name. They’re call-to-action (CTA) buttons for your website, like any other. The key difference is in how they look. Logic would dictate that ghost buttons are not good for web design. Yet, research shows us that visitors don’t necessarily see them that way. Read more…