The time, effort and money invested in designing better user experiences, more beautiful branding, and innovative advertising creates stronger, successful companies. Designers can become founders by implementing the three key simple phases of ideation, validation and iteration. Yes, there are other factors to making this process successful. However, the path should start with designers. Regardless of space, time and budget, the future of design founderism can be better realized with disruptive educational practices and open source collaboration, which nurtures more innovative designers and, in turn, results in more innovative companies.
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As logo and brand designers, our work starts long before the first concept sketches, and finishes long after the last perfectly placed pixel. Our work requires so much more than just creative ideas and technical skills — it compels us to be a marketer, strategist, psychologist, salesperson, showman and project manager at the same time. It’s difficult, but it’s also exciting and challenging! The goal of my article is to help you rethink your (logo) design workflow. Some of these tips are mine, others are borrowed from world-famous designers. All these tips and tricks are tested and proven, and are tailored to improve your workflow for (re)branding projects.
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In this article, Ben Callahan will help you be more successful with your web projects by starting at the beginning; by working from day one to help set your client’s expectations about what’s going to happen, and by working throughout a project’s life cycle to do the same. By the end of this article, you’ll find yourself more inspired to invest in your own understanding of how the web works, and more willing to invest in your teammates’ understanding. Ben hopes you’ll feel excited to try a new approach, but he also that you’ll be empowered to tear these pages up if they don’t work for you. Only you, your team and your customer can figure out the best way to approach a project. The time is now — so, get to it!
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There are many options for a designer to consider. Hopefully, after seeing Dr. Moore and Dr. Chen’s research applied to some modern examples, as well as some insights into what other businesses are doing, you will have enough juice to power your social proof. We can learn so much from the subject of reviews, especially now that experience design is emerging and becoming a force of its own. Through its ethos of bettering customer experiences, we can start to deliver experiences that make people smile. These happy users may then tell everyone else about those positive experiences. And when people talk about you or your products, listen carefully and manage those reviews to your advantage — from start to finish.
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When we started out with riddles, we wanted to have an entertaining yet challenging game that wouldn’t be easy to crack, and would keep our dear readers busy for quite some time. So, let’s get to the bottom of this! It was quite a journey, but we hope it was worth it. Also, a kind “thank you” to all the friends who sent out quite ridiculous, spammy and unrelated tweets at just the right time, so that this game would become possible in the first place.
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In practice, mock-ups usually represent a perfect experience in a perfect context with perfect data which doesn’t really exist. A good example for it are “optimal” usernames which are perfectly short, fit on a single line on mobile and wrap nicely, or perfect photography that allows for perfectly legible text overlays. Nothing is perfect on the web. We need to craft future-proof experiences. We use little helpers all the time, and they prove to be great tools to build websites that are prepared for everything that comes their way. They also reflect reality much better than perfect mock-ups with perfect heights and perfect names and email addresses ever would. Stay resilient — that’s the true power of the web.
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Does every site looks the same to you? With so many tools and resources, web designers have to be generic to fit content in frameworks and templates. If everyone just follows best practices, we’ll create the perfect web. In this case, what’s the point of web designers if there’s a recipe? Creating empty carousels and sexy hero images is easy. Adding meaning through design is much more difficult. In this article, let’s consider content, rules and pattern fatigue as major obstacles to creativity online. How can we break through it?
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In this article, Becky White will try to point out how you could avoid common pitfalls through UX considerations such as the variety of ways you can usability test with children, when and how to use non–digital prototyping, why you shouldn’t forget about adults, or when to incorporate audio/visual feedback. It’s not just taking grown–up content and dumbing it down. In fact, there are many reasons why designing for kids is actually more difficult than designing for adults.
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As digital technologies are implanted deeper in the world, making more and more aspects of life intangible, it’s hard to imagine the world without any kind of banknotes, or paper money. In the dramatic history of our world, money became not just generic objects of payment, but also symbols of societies. And as with any complex task, currency design holds some valuable lessons for us, web designers. In this article, Julia May will try to formulate some of these lessons and, therefore, draw your attention to the inspirational nature of paper money.
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Ideas begin with a small team of creative people at the heart of the company who communicate easily with each other. In this article, Dave Schools will talk about the six design principles inspired by the world’s greatest product designers and how they apply to 15 products using the steps of the product design test, such as immediate intuition, form and color agreement, approachable innovation, and replicable methodology. As you get accustomed to applying these design principles, you’ll be surprised by how your mind picks up on small things to appreciate, or to change, in the products you encounter every day.
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