Christian Holst goes over some interesting stats he found when benchmarking the top 100 grossing e-commerce websites’ checkout processes. In this post, Holst explains each of them and shows you some real life implementations of do’s and don’ts when it comes to checkout processes.
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Imagine you are in a classroom. Let’s say a high school classroom. You’re sitting at your desk, listening to your favorite teacher—the one who inspired you, the one who got you excited about that thing you love for the first time.
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There’s a realization that every freelance designer must go through at some point: client work isn’t enough to ensure your long-term financial security. What if you get sick? What if you can’t find clients? What if you want to take a vacation?
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Product pages for e-commerce websites are often rife with ambitious intentions: Recreate the brick-and-mortar shopping experience. Provide users with every last drop of product information. Build a brand persona. Establish a seamless checkout process.
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Another freebie! Designed by Tokokoo and released exclusively for Smashing Magazine and its readers, find a theme dedicated to shops that sell products for children.
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Leigh Mason breaks down the process of integrating a credit card payment solution onto your website. If at first glance you consider the prospect can seem unwieldy, this article will help you to understand it much better.
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Why do customers abandon their shopping cart so often? Based on a 2010 study of web users testing 15 e-commerce websites, in this article, Christian Holst shares 11 fundamental guidelines from that report.
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A walk through a variety of e-commerce website examples with elegant design solutions and innovative design techniques. Scotty Vernon also suggests design improvements and further ideas that could help improve the online shopping experience.
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Quality product descriptions can transform e-commerce conversion rates — it’s common to see increases of 30-100%. As well as converting more visitors, search traffic increases drastically when unique copy is written for each product. Most online retailers use manufacturers’ copy or rely solely on images to sell products.
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The attention span on the Web has been decreasing ever since Google had arrived and changed the rules of the game. Now with millions of results available on any topic imaginable, the window to grab a visitor’s attention has decreased significantly (in 2002, the BBC reported it is about 9 seconds). Picture yourself browsing the Web: do you go out of your way to read the text, look at all the graphics, and try to thoroughly understand what the page is about? The answer is most likely to be a straight “no.” With bombardment of information from all around, we have become spoiled kids, not paying enough attention to what a Web page wants to tell us.
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