CategoryUser Research

April 10, 2014 — If you are building a product, you should always speak with customers and test your idea before. But you probably don’t know that *you *might be making some of the most common mistakes when running your experiments. Mistakes include testing the wrong aspect of your business, asking the wrong questions and neglecting to define a criterion for success. In this article, Grace Ng will show you a guide to designing quick, effective, low-cost experiments. Read more…

March 11, 2014 — A powerful report combines data gathered from a variety of sources, such as interviews with users, and analysis of the website’s analytics. The goal is to put the key insights from your research of a website into a single document. For this article, Kyle Larson created a fictional Widgets website, which you’ll work on to build a data report. Read more…

January 27, 2014 — The debate about what a “User Experience Design” exactly is, is as old as the discipline itself, and while sitting back and watching the drama is sometimes fun, let’s try to figure out which user experience techniques are useful for startups, in-house teams, big corporations and anyone who wants to improve their website, product or service. Read more…

October 1, 2013 — We are in the 21st century, and we don’t have a product that makes it easy for everyone to tell time! Clocks and timepieces are all around us — from the microwave in your kitchen to the smartphone in your back pocket — but the digital display still fails to address one basic issue: We have to look at it. Telling time, then, requires sight. Read more…

September 23, 2013 — User research helps us to understand how other people live their lives, so that we can respond more effectively to their needs with informed and inspired design solutions. It helps us to avoid our own biases, because we frequently have to create design solutions for people who aren’t like us. In this article, David Sherwin will share a process he uses at Frog to plan and conduct user research. It’s called the “research learning spiral.” Read more…

May 27, 2013 — Understanding people better often requires us to get outside and get our hands dirty but, in doing so, allows us to better analyze and solve. In the first of three articles, Pete Smart will share what travelling from the bustling metropolis of London to the cobbled backstreets of Turin taught me about the design process and about the power of empathy to foster innovation. Read more…

May 21, 2013 — We decided to conduct a large-scale usability study focusing specifically on m-commerce, and our subjects encountered 1,000+ usability-related issues during the testing sessions. These usability issues have been analyzed and distilled into a report titled “M-Commerce Usability.” In this article, we’ll share 10 recommendations from that report with you. Read more…

April 11, 2013 — With Rainbow Spreadsheet, you will be able to collaboratively observe UX research sessions with team members (or clients). You will be able to conduct research that involves the entire product team, with results that are turned around quickly and that team members will be committed to acting on. Read more…

March 12, 2013 — Currently, our user experience tools tend to focus on “who” users are. Stephanie Troeth believes this is a hangover from how we traditionally approached marketing and market research. Designing with users in mind is a tricky thing, and Stephanie will show us a different method, which has proven useful in a few of her own projects. Read more…

January 24, 2013 — Planning UX projects is a balancing act of getting the right amount of user input within the constraints of your project. This article explains how to choose the right mix of tools for the task at hand. Read more…