Companies have been turning their attention to “synthetic,” AI-driven user testing. However, as convenient as it might seem, it’s dangerous, expensive, and usually diminishes user value. Let’s take a closer look at why exactly it is problematic and how we can argue against it to make a case for UX research with real users. Part of Smart Interface Design Patterns by yours truly.
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UX initiatives are often seen as a disruption rather than a means to solving existing problems in an organization. In this post, we’ll explore how you can build trust for your UX work, gain support, and make a noticeable impact. Part of Measure UX and Design Impact by yours truly.
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Effective data storytelling isn’t a black box. By integrating UX research & psychology, you can craft more impactful and persuasive narratives. Victor Yocco and Angelica Lo Duca outline a five-step framework that provides a roadmap for creating data stories that resonate with audiences on both a cognitive and emotional level.
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The goal of content design is to reduce confusion and improve clarity. Yet often it’s difficult to pinpoint a problem as user feedback tends to be not specific enough. But: we can use a few simple techniques to assess how users understand and perceive content. Let’s take a look. Part of How To Measure UX & Design Impact by yours truly.
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How do we determine the most suitable illustration style? How should illustrations complement and reflect your corporate identity? What will resonate most with your target audience? And regarding the content, what type of illustration would best enhance it, and how would it work for the age range it is primarily for? Thomas Bohm shares insightful examples and discusses the key qualities of effective illustrations, emphasizing the importance of understanding your audience.
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Forms are already notoriously tough to customize and style — to the extent that we’re already starting to see new ideas for more flexible control. But what we don’t often discuss is designing good-form experiences beyond validation. That’s what Jima Victor discusses in this article, focusing specifically on creating multi-step forms that involve navigation between sections.
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Thomas Bohm rethinks technical illustrations and data visualizations, sharing interesting and uncommon examples of how to present data and information. Bar graphs and pie charts are great, but there’s so much more to explore!
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There are many myths revolving around Gen Z and how they use tech. Time to take a look at actual behavior patterns that go beyond heavy use of social media. Part of Smart Interface Design Patterns by yours truly.
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Design decisions shouldn’t be a matter of personal preference. We can use reliable design KPIs and UX metrics to guide and shape our design work and measure its impact on business. Meet How To Measure UX and Design Impact, our new video course that helps with just that.
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You can’t overstate the importance of accessible website design. By the same token, bottom-up philosophies are crucial in modern site-building. A detail-oriented approach makes it easier to serve a more diverse audience along several fronts. Making the most of this opportunity will both extend your reach to new niches and make the web a more equitable place.
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