Sound UX principles apply to all user groups, regardless of their social status or preferences. Today, users anticipate a superior experience and have a strong understanding of the value delivered. They are focused on results and a one-button approach, expecting their orders to be addressed at the highest level of service and with maximum transparency. However, more so in the luxury field, human interaction within the digital experience is not an option, but rather an undeniably powerful tool that improves communication and increases loyalty. In this article, Yegor Tsynkevich & Vadim Slavin will present a case study and share observations on the peculiarities of the UX design of a luxury lifestyle service platform and its mobile apps.
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To make sure your users don’t delete your app after the first use, you need to successfully onboard and engage your users during those first interactions. Don’t let the user face a blank screen the first time they open an app. Invest in empty states because they aren’t a temporary or minor part of the user experience. The onboarding process is a critical step in setting up your users for success with your product. In this article, Nick Babich will provide some tips on how to approach onboarding using a simple pattern called “empty states.”
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Taking your first steps into VR as a UX or UI designer can be daunting. VR experiences range from the mundane to the wondrous, their complexity and utility varying greatly. In this article, Sam Applebee & Alex Deruette will share a process for designing VR apps that they hope you’ll use to start designing for VR yourself. You don’t need to be an expert in VR; you just need to be willing to apply your skills to a new domain. They’re building a rocketship, a joint effort by designers around the globe to boldly go where no designer has gone before. The sooner that producing VR apps make sense for companies, the sooner the whole ecosystem will blow up.
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While the concept of mobile-first began as a philosophy to help prioritize content and ensure positive, device-agnostic experiences, budgetary and scheduling constraints often result in mobile-first meaning mobile-only. According to the analytics data of Marli and Jasons’s healthcare clients, the majority of their users are still on desktop. They want to provide a positive experience for those users and for users on mobile and tablet apps and for those using mobile browsers — and even for users having an in-person experience! It is not accurate to assume that mobile is the primary experience.
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In this article, Constantine Konovalov will attempt to describe the principal solutions involved in the development of his own version of the Paris metro map. The entire process that went into the creation of this new map, took him around two and a half years to complete, and an article of that length would bore even the most committed of readers. So, In this light, he will cover only the principal graphical solutions. At the end of the report, Constantine has included a time-lapse video of the entire creation process.
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The human to computer interaction is heavily based on interacting with graphical UI elements, and color plays a critical role in this interaction. When designing a new app, it’s often difficult to decide on a color scheme that works well, as there are an infinite number of possible color combinations out there. In this article, Nick Babich will go over the most important points related to color in apps. He’ll cover traditional color scheme patterns, custom color combinations that aren’t based strictly on any one pattern, and he’ll also learn how to choose colors and contrasts for your app that support usability. If you’d like to hone your own color usage skills, you can download and test Adobe XD for free, and get started right away.
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Thinking about images in terms of their usability is important. All visual communication in your design leaves a cumulative impression on the user. Compelling images have a unique ability to inspire and engage your audience to provide useful information. Take the time to make every image in your app or site reinforce user experience. Human beings are highly visual creatures who are able to process visual information almost instantly; 90 percent of all information that we perceive and that gets transmitted to our brains is visual. In this article, Nick Babich will cover a good number of useful principles and best practices that will help you successfully integrate imagery into your designs.
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In this article, Nick Babich will talk about the role of functional animation in UX design and see when to incorporate motion into a design. If you’d like to follow along and spice up your designs with animations, Adobe introduced Adobe XD which you can download and test for free, and get started right away. Identifying the places where animation has utility is only half the story. If you’re going to use animations in your designs, they should be built well, and that is only possible when an animation is a natural part of the design process.
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You can facilitate kickoff meetings to improve shared understanding of a project’s goals and potential challenges. You can facilitate presentations to elicit more productive questions and feedback. Even impromptu discussions and group whiteboard sessions would benefit from better facilitation. In this article Brian Frank focuses on developing the soft skills to feel more comfortable facilitating UX design, research and strategy sessions. You don’t need to be a full-time facilitator or leader, or even a designer. These skills can be used by anyone in any role to inject more productive collaboration throughout their design process.
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Digital products are getting more and more complex. In this article, Yury Vetrov explains why we need to support more platforms, tweak usage scenarios for more user segments, and hypothesize more. Our industry has both high- and low-skilled designers, and it will be easy for algorithms to replace the latter. However, those who can follow and break rules when necessary will find magical new tools and possibilities.
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