If there is one thing that will stand the test of time, it’s thumb placement on mobile devices. This makes consideration of the “thumb zone”, a term coined in Steven Hoober’s research, an important factor in the design and development of mobile interfaces. In this article, Samantha Ingram will share the knowledge she’s acquired about the thumb zone and how to apply its rules to navigation, cards and swipe gestures.
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There are several actions you should take when improving an app engagement, but one of the most crucial is to get up close and personal with users. If you don’t segment and personalize your users’ journeys, then you should expect lower rates of conversion and retention. Understanding the individual user’s journey and how they are using the app overall is key to personalizing your mobile app experience. Mobile users have high expectations of the mobile experience and brief attention spans, so careful personalization and in-context awareness are crucial for effective communication and engagement with them.
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Skilled UX design is aerodynamic. Any bumps on the way will drag the whole plane down. Designers need to cater to their users any chance they get, so don’t make them think any more than they have to. In this article, Danny Halarewich will share some tips to reduce cognitive overload, such as using a range of content types and structured page composition to avoid visual clutter, or to remove redundancies wherever you can. Also, keep an eye out for ways to minimize the number of steps users must take or the amount of effort they must expend.
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The team behind Adobe’s new prototyping tool Experience Design (Adobe XD) uses prototyping as a method to test new features before they make it into the program. In this article, Demian Borba will share some insights into how the team uses prototyping to build and improve Adobe XD, and make prototyping more efficient for designers. A prototype is an extremely powerful tool to help teams “see” more, experience more, “fail” more, learn more and, in the end, pivot faster to where the secret for success is.
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A team must be able to respond quickly to feedback on their product from clients, project managers and developers. A style guide ensures that your project doesn’t encounter serious problems when you implement the initial design. In this article, Nick Babich will review the process of creating a style guide, the process of handing off a design, and collaboration across the whole team. He’ll also walk through an example workflow, demonstrating how developers and designers can improve cross-team communication and drastically reduce iteration time.
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Many people think localization is as simple as translating in-app content and app store pages. It’s more complex than that. In this article, Bruce Wong and Anna Pratskevich will look at the top Chinese apps, including local market leaders such as Dianping, the Yelp of China, and the few US apps that are successful in China, such as the NBA app and Uber, and discuss how content, graphics and tone can make or break an app’s success, providing you with a few valuable tips to get you started on the right path.
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Design critiques are an important part of any product exploration. A good design critique is meant to explore the design, find where it is working and where it could be improved. If done well, design critiques allow everyone on the team to feel as if they have been heard and allow clients to give valuable feedback. In an agile environment, you will often have coders, project managers, product managers and people from other disciplines sitting in to give feedback, and you need to know how to quickly get them up to speed on the expectations if you want to get anywhere fast.
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Designers love to get the big picture right, but if the details aren’t handled properly, the solution will fail. That’s why well-designed microinteractions make experiences feel crafted. As Charles Eames once said, “The details are not the details. They make the design.” Every element of the design matters. Details make your app stand out from the competition because they can be either practical and forgettable or impressive, useful and unforgettable.
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Andy Budd is a firm believer in cross-functional pairing and thinks that some of the best usability solutions emanate from the tech team. However, at some point the experience needs to be owned, and it shouldn’t be owned by the last person to open the HTML file and “touch the truck”. If designers are happy for developers to “own the code”, why not show a similar amount of respect and let designers “own the experience”? After all, collaboration goes both ways. So if you don’t want designers to start “optimizing” your code on the live server, outside your version control processes, please stop doing the same to their design.
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Experience and the memory of experience are related but systematically different. Everyone has two selves, the experiencing self and the remembering self, but the remembering self does the learning, judging and deciding. Memory is a collection of snapshots that gives extra weight to the most intense moment and the final moment of an experience. In this article, Curt Arledge is going to provide some tips for designing for experiences that leave a lasting positive impression.
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