CategoryUX

February 9, 2015 — Carousels come in many shapes and sizes. Some can be effective, others less so. You need a lot more data from a lot of different situations before you dismiss the pattern entirely. In this article, Kyle Peatt aims for a better understanding of the current argument against carousels and whether they really deserve the reputation they’ve gained, using real data. He’ll break down the arguments point by point and see if his data lines up with those expectations. He’ll also detail his findings and methods and make some recommendations on how and when you should use carousels in future. Read more…

February 5, 2015 — By 2030, around 19% of people in the US will be over 65. Doesn’t sound like a lot? Well it happens to be about the same number of people in the US who own an iPhone today. Which of these two groups do you think Silicon Valley spends more time thinking about? This seems unfortunate when you consider all of the things technology has to offer older people. A lot of people in the tech industry talk about “changing the world” and “making people’s lives better.” But bad design is excluding whole sections of the population from the benefits of technology. If you’re a designer, you can help change that! Read more…

January 29, 2015 — The diffusion of innovations is a complex process; design teams can use their knowledge of the theory to create a road map for how they will address critical factors in the design and marketing of their product. In this second part, Victor Yocco presents the five characteristics of an innovation that determine its use. According to the diffusion of innovations theory, how well an innovation addresses these characteristics will determine people’s long-term adoption of an innovation. Design teams can address many components of these characteristics. Read more…

January 21, 2015 — Users don’t automatically or simultaneously accept even the best ideas and most useful technologies. Acceptance and adoption happens in stages, and in order to stick, it has to happen the right way. In this two-part series of articles, Victor Yocco will explore the application of the diffusion of innovations to digital design and will provide examples of how design teams can account for these principles. In this part, he will give a basic overview of the theory and then discuss two main components of the theory: the different types of adopters, and the key steps in the process of adoption. Read more…

January 20, 2015 — As developers and designers it’s our job to make the web welcoming, not overwhelming. The HTML5 Page Visibility API is used effectively in recent projects by Active Theory, such as their work for Under Armor and A Spacecraft For All: click to another tab and you’ll find that the multimedia presentation pauses and the music fades away. This behavior typifies what I like to call the “polite web”: sites that are considerate of users’ attention, bandwidth and abilities. Read more…

January 19, 2015 — Interface designers can emulate real-life physics and movement on a digital screen. This type of motion is becoming more common, which is why it’s becoming easier for people to understand computers. We’re not getting better, the interfaces are! In this article, Drew Thomas will cover a little bit of the history of motion on the web, why that’s important, and what the future of motion on the web will look like. (Hint: motion is really important for usability, and it’s changing everything.) Then he’ll explain the CSS behind motion and how to use motion well. Read more…

January 16, 2015 — Storytelling is not just a tool to engage users. It is also a powerful way to teach organizations more about their customers. Most organizations are reasonably good at gathering data on their users. But data often fails to communicate the frustrations and experiences of customers. A story can do that, and one of the best storytelling tools in business is the customer journey map. Think of the customer journey map as a poster pinned to the office wall. At a glance, people should be able to see the key touchpoints that a user passes through. It should remind them that the customer’s needs must always be at the forefront of their thinking. Read more…

January 12, 2015 — During the initial design process for your product, answers will come from brainstorming on the product and from execution at the highest level, with all necessary stakeholders (along with their egos). In this article, Chris Bank explains why defining your product matters and how to prepare and conduct creative exercises for kickoff meetings during the initial phase of product development. Read more…

December 3, 2014 — Translation isn’t everything. Of course, for the user it’s all about the content: Is the content relevant and understandable and in line with the user’s cultural context? If you’ve decided to localize your website, then you are thinking seriously about expanding into other markets. This is great for a business of any size. Still, keep in mind that localization is not as simple as straight translation. There are many parts of the equation to consider. If you forget one part, the rest won’t add up. Read more…

December 2, 2014 — In this article, Matt Reamer will introduce you to the human-centered design process. He’ll tell a personal story in which he built a challenged family member a device to help them communicate more efficient and effortlessly and he’ll share lessons he learned from the failures and successes along the way. He hopes that this will inspire or at least get you thinking about how you can push your skills to help the people around you, as well as shed some light on some basic principles of user experience design that are too often overlooked. Read more…