CategoryUX

April 20, 2015 — Given the importance of filtering, Christian Holst and the entire team at the Baymard Institute spent the nine months researching how users browse, filter and evaluate products in e-commerce product lists. At the core of this research was a large-scale usability study testing 19 leading e-commerce websites with real end users, following the think-aloud protocol. In this article Christian will take a closer look at some of the research findings related to the users’ filtering experience. He’ll walk through each of some filtering insights, showing you the usability test findings, examining the benchmark data and presenting best practice examples for creating a good e-commerce filtering experience. Read more…

March 24, 2015 — While you might have created the best content in the world, you don’t get to choose how users access it. That’s why it’s important to make sure your content works beautifully on every platform and device. While there’s no magic bullet to make sure your content is publishable and useful on every device, you can change the way you think about, plan for and create content so that it can go anywhere it needs to go. In this article, Kerry Crawford will cover some of the things you can do to make your content more flexible and accessible. Read more…

March 16, 2015 — Successful web accessibility is about anticipating the different needs of all sorts of people, understanding your fellow web users and the different ways they consume information. Armed with this understanding, accessibility becomes a cold, hard technical challenge. How do assistive technologies present a web application to make it accessible for their users? Where do they get the information they need? One of the keys is a technology known as the accessibility API. Read more…

March 13, 2015 — Claire Carlson had the opportunity to conduct in-home user interviews in São Paulo on behalf of a Brazilian real estate company called Zap Imóveis. This project provided her with invaluable insider knowledge on how to best conduct in-home user interviews in Brazil and, more broadly, how to conduct field research in foreign countries using the same underlying principles. This article presents her tips for foreigners planning to conduct in-home user interviews in Brazil, including parallels with research in India, China, and Spain. Read more…

February 23, 2015 — It’s very easy to get bogged down by accessible output and to forget that, ultimately, accessibility is about people. Whether you are working in product, UX, development or quality assurance, remember to always give users control, over the page integrate accessibility into annotated UX and style guides and design with choice in mind. In this article, Henny Swan will explain these, and more key principles which will ensure that products are inclusive and usable for disabled people. Listening to users and actively including their feedback, along with adhering to organizational standards and guidelines, are essential. Read more…

February 12, 2015 — We view our design approaches as intuitive and emotional, so we have a hard time developing documented, human-focused design processes. Designers can create in-depth, documented case studies of their work. The best ones clarify the complex choices designers have to make and explain their thinking behind UX and visual decisions. In this article, Senongo Akpem analyzes some key features of case studies and provides tips on how to use them to humanize your process of design. Read more…

February 10, 2015 — Mobile technology has brought us some fantastic benefits, but with always available, always connected technology, it can have a negative impact when it demands our attention and distracts us from the real world.When was the last time you enjoyed a meal with friends without it being interrupted by people paying attention to their smartphones instead of you? How many times have you had to watch out for pedestrians who are walking with their faces buried in a device, oblivious to their surroundings? We have to shift our design focus from technology to the world around us. As smartwatches and wearables become more popular, we need to create design experiences that allow us to create experiences that are still engaging, but less distracting. Read more…

February 9, 2015 — Carousels come in many shapes and sizes. Some can be effective, others less so. You need a lot more data from a lot of different situations before you dismiss the pattern entirely. In this article, Kyle Peatt aims for a better understanding of the current argument against carousels and whether they really deserve the reputation they’ve gained, using real data. He’ll break down the arguments point by point and see if his data lines up with those expectations. He’ll also detail his findings and methods and make some recommendations on how and when you should use carousels in future. Read more…

February 5, 2015 — By 2030, around 19% of people in the US will be over 65. Doesn’t sound like a lot? Well it happens to be about the same number of people in the US who own an iPhone today. Which of these two groups do you think Silicon Valley spends more time thinking about? This seems unfortunate when you consider all of the things technology has to offer older people. A lot of people in the tech industry talk about “changing the world” and “making people’s lives better.” But bad design is excluding whole sections of the population from the benefits of technology. If you’re a designer, you can help change that! Read more…

January 29, 2015 — The diffusion of innovations is a complex process; design teams can use their knowledge of the theory to create a road map for how they will address critical factors in the design and marketing of their product. In this second part, Victor Yocco presents the five characteristics of an innovation that determine its use. According to the diffusion of innovations theory, how well an innovation addresses these characteristics will determine people’s long-term adoption of an innovation. Design teams can address many components of these characteristics. Read more…