Product pages for e-commerce websites are often rife with ambitious intentions: Recreate the brick-and-mortar shopping experience. Provide users with every last drop of product information. Build a brand persona. Establish a seamless checkout process.
Read more…
For designers, it’s easy to jump right into the design phase of a website before giving the user experience the consideration it deserves. Too often, we prematurely turn our focus to page design and information architecture, when we should focus on the user flows that need to be supported by our designs. It’s time to make the user flows a bigger priority in our design process.
Read more…
If you’re reading this, odds are that you’re a Jane. You are a tech-savvy, confident user who jams those buttons down like there’s no tomorrow, fearlessly marching your way through whatever task stands in your way.
Read more…
Microsoft’s new mobile operating system, Windows Phone 7 (WP7), introduces a fresh approach to content organization and a different UX, based on the Metro design language and principles that will be incorporated into Windows 8.
Read more…
In this article, we’ll explore a scoring system for rating and comparing websites, we’ll visualize those ratings using infographics, and we’ll see what data and structure this method provides for reviewing websites.
Read more…
I hear a lot of people talking about the importance of sketching when designing or problem solving, yet it seems very few people actually sketch. As a UX professional, I sketch every day. I often take over entire walls in our office and cover them with sketches, mapping out everything from context scenarios to wire frames and presentations.
Read more…
Redesign. The word itself can send shudders down the spines of any Web designer and developer. For many designers and website owners, the imminent onslaught of endless review cycles, coupled with an infinite number of “stakeholders” and their inevitable “opinions,” would drive them to shave their heads with a cheese grater if given a choice between the two. Despite these realities, redesigns are a fact of any online property’s life cycle. Here are five key indications that it’s time to redesign your website and of how extensive that redesign needs to be.
The first and most important indicator that your website is in need of a rethink is metrics that are beginning to tank. There certainly could be other reasons for this symptom (such as your product not fitting the market), but once those are eliminated or mitigated, a constant downward trend in conversions, sales, engagement activities and general user participation indicates that the efficacy of your current design has worn off.
Read more…
Ah, the love of a client. That is indeed what we all seek as professionals, is it not? If we lived in a utopia, then that’s all there would be. Openness. Honesty. Passion. Flowing in both directions, client to service provider and vice versa. We want our clients to be right behind us in our ideas and open to new ones. In order for this to happen, there has to be trust.
Read more…
In this article, I’d like to reacquaint you with the humble workhorse of communication that is the paragraph. Paragraphs are everywhere. In fact, at the high risk of stating the obvious, you are reading one now. Despite their ubiquity, we frequently neglect their presentation. This is a mistake.
Read more…
In this article, Robert explains why it’s not about deliverables but instead about results. Understanding why this works the way it does depends on understanding the real role of the designer and the deliverables they create.
Read more…
