There are some basic approaches, guidelines and goals to consider when working with type on the Web. Overall, the medium of Web typography involves readability, accessibility, usability, and brandability. On the Web, these aspects function together to accomplish design’s goals of communication and user interaction.
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Grid systems bring visual structure and balance to site design. As a tool grids are useful for organizing and presenting information. Used properly, they can enhance the user experience by creating predictable patterns for users to follow. From designer’s point of view they allow for an organized methodology for planning systematic layouts.
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Shiny and glossy design elements are now officially outdated. Just like retro is becoming trendy again, grungy look appears to rapidly gain on popularity. And there is a damn good reason behind it. In our everyday environment we’re unlikely to find ideal geometric forms or pretty shadow effects as they are manifested by glorious Web 2.0-designs. The reality is different, and Web is definitely not an exception here.
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Your portfolio is the showcase of your work, your skills and your potential for your future employers. The more time and effort you dedicate for a usable and nice-looking design, the higher are your chances for getting better account balance in the end of the month. So how can you make sure your portfolio is better than the portfolios of your competitors? How can you point employer’s attention to your works?
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Navigation is the most significant element in web design. Since web-layouts don’t have any physical representation a user can stick to, consistent navigation menu is one of the few design elements which provide users with some sense of orientation and guide them through the site. Users should be able to rely on it which is why designers shouldn’t mess around with it.
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Most design trends come unexpectedly, evolve over time, become pointless and finally disappear from the design landscape. This holds particularly for web design, which is — just as every other creative field — prone for over-hyping and over-usage of trends. Being used excessively (sometimes properly, but mostly without any reasonable purpose), trends lose their ability to communicate information, express something unique or innovative and consequently lose their visual appeal.
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The more emotional a site design is, the more likely it is to evoke positive feelings within its visitors. To achieve a lasting impression, designers tend to use visual cues and offer some eye candy for hurried and hectic users. E.g. vibrant color schemes, photos and illustrations can be used to draw user’s attention to some specific site section.
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Structure and hierarchy reduce complexity and improve readability. The more organized your articles or web-sites are, the easier it is for users to follow your arguments and get the message you are trying to deliver. On the Web this can be done in a variety of ways.
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Compared to conventional navigation patterns tag clouds don’t necessarily offer a more convenient and intuitive navigation. However, used properly, they can provide visitors with an instant illustration of the main topics, giving a very specific and precise orientation of the site’s content. Since human beings tend to think in concepts and models, it’s easier to get an idea of presented content if the main concepts are given straight away — in digestible pieces, and prioritized by their weight. In fact, the main advantage of tag clouds lies in their ability to highlight the most important or/and popular subjects dynamically which is not the case in conventional navigation menus.
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