Customer needs should be one of the primary considerations when designing a website or landing page. The era of customer-centric landing pages has dawned. And if your job involves being concerned with metrics like conversion, engagement, and bounce-rates, this is a post that you may want to sit straight up for. In this article, Travis Jamison explains why customer-centricity is so important and how you can apply it to almost every business decision that you make.
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There was a time when marketers used things like urgency, scarcity and FOMO to drive online shoppers to a sale. But scare tactics can actually hurt a brand’s relationships with customers. By their very nature, we run into similar problems with shipping and inventory alerts. That said, there are ways that web designers can keep panic and frustration from seeping into the shopper’s experience. If you want to better control your shoppers’ responses and keep them on the path to conversion, Suzanne Scacca will tell you how, in this article.
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Arguing that dark patterns are unethical is not enough on its own. We will also need to make the case to clients and colleagues that they are damaging to business. That’s what Paul Boag has also written in his new Smashing book, “Click”. In this post, he will put together a compelling argument you can present to stakeholders to help them understand why dark patterns are a bad idea. However, before we do that, let’s agree on a definition of dark patterns.
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By now, you’re probably used to seeing design trends come and go. But have you ever given any thought to what passing trends do to a website when left there for too long? As a web designer, you have a few choices. You can ignore popular design trends altogether; you can adopt them, but pull them out of rotation the second they go stale, or you can put your own unique spin on them. This guide will help you figure out which approach makes the most sense for your site.
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No frills, or flashing neon frills with sprinklers attached? ‘Brutalist’ websites have flourished in recent years, but their guiding philosophy remains unclear. Brutalist web design has grown so quickly that there does not seem to be a clear consensus on what the style actually is. To some it means practicality, to others audacity. Love it or hate it, brutalist architecture celebrates rawness.
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Before the home page, there was the front page. From the Gutenberg Principle to grid systems to above the fold, newspapers teach us much about the foundations of web design. In this article, Frederick O’Brien will examine several tenets of newspaper design and show their connection to best practice online. At the core of that connection is a principle childlike in its simplicity, one newspaper and web designers alike would do well to remember.
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Phones are getting bigger, and some parts of the screen are easier to interact with than others. Having the hamburger menu at the top provides too big of an interaction cost, and we have a large number of amazing mobile app designs that utilize the bottom part of the screen. We need to adjust how we build and design our websites. Is there something to learn from app design and tap bars? Can we fix the mobile navigation of our websites to have a lower interaction cost? In this article, Arturas Leonovas will find out.
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For large-scale and e-commerce sites, the search experience is an increasingly critical tool. You can vastly improve the experience for users with thoughtful microcopy and the right contextualization. Users who favor searches tend to move quickly, scanning the page for that familiar-looking rectangle, and bouncing quickly when they don’t find what they’re looking for. Communicating with those users “at speed” is a tricky job that requires a specialized tool. In this article, Andrew Millen will show you how to use microcopy.
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Many mobile applications require access to location, photos, and even the camera during installation, which isn’t something most customers would be happy to consent to. In this series of articles, Vitaly Friedman talks about privacy-related design patterns. You’ll be exploring some of the respectful ways to approach privacy and data collection, and how to deal with the notorious cookie consent prompts, intrusive push notifications, glorious permission requests, malicious third-party tracking and offboarding experience.
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With so many applications and services and people and machines and chatbots fighting for our attention, staying focused is a luxury that needs to be savored and protected, and so no wonder notifications don’t enjoy a decent reputation these days. More than that, often they feel off the point and manipulative, too. In this series of articles, Vitaly Friedman will talk about privacy-related design patterns. He’ll be exploring some of the respectful ways to approach privacy and data collection, and how to deal with those notorious cookie consent prompts, intrusive push notifications, glorious permission requests, malicious third-party tracking and offboarding experience.
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