We’re moving away from the functional and technical characteristics of the industrial era, into a time when consumers are making buying decisions based on how they feel about a company and its offer. In a borderless world where people are increasingly doing their research and purchases online,companies that don’t take their branding seriously face imminent demise. Enter emotional branding. It’s a highly effective way to cause reaction, sentiments and moods, ultimately forming experience, connection and loyalty with a company or product on an irrational level.
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Today, Vitaly Friedman will share a useful set, the Simple Icons by Dan Leech. Dan’s set contains 100 PNG icons for popular websites, apps and organisations, all in eleven sizes.
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It’s impossible, and even counterproductive, to try to predict and codify all potential instances of a brand’s current identity. Better to embrace executional variance in a smart way, by establishing loose parameters that nonetheless can create a familial feel for an otherwise very rich group of brand applications across media and across continents.
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The way you present your product or service is essential to its success — or at least it could be if you know how to do it right. The first impression you make on people is crucial. When selling a product, you want that first impression to be as positive and remarkable as possible. If you have managed to draw them in, you will need to introduce the product within a few seconds.
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Memorability, virality, desirability and data collection are the four items your “coming soon” page must score high. Read this article by Sacha G, to learn how to make a good teaser page.
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Long-term relationships with products are not easy to maintain. In this article, Thomas Giannattasio goes through some fundamental design requirements that brands should take into account in order to survive in the marketplace.
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Michael Tuck shows how to add “app”-like icons to your sites for mobile and desktop browser displays. Identify your site with an icon that stands out from the crowd.
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A strong personal brand is beneficial on many levels. At the core it differentiates the designer, developer, marketer, etc, from the rest of the pack within crowded disciplines. It functions as a self-promotion agent that works for the practitioner 24/7/365 ultimately ensuring this person becomes a magnet for new and interesting work opportunities.
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A website is never done. Everyone has worked on a project that changed so much after it launched that they no longer wanted it in their portfolio. One way to help those who take over your projects is to produce a style guide.
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Logo design has been a controversial subject in the design press lately. One branding professional recently claimed that logo design is [not that hard to do and another said that logos are dead while others concurred. Why all the fuss?
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