A defining factor in any freelancer or agency’s success in gaining new business is their ability to market their skills effectively. In this series of articles, we will explore ways in which designers can strategically promote themselves to get new clients. Securing new business by approaching companies can be a very challenging process, full of pitfalls. Here, we will look at 10 steps to impressing potential clients and avoiding the most common mistakes.
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Your invoice should be prim and proper, so that you can get paid by your clients efficiently. While invoicing is not a fun task, it’s a necessary one: by keeping clients informed of your expectations, you will get paid punctually and reinforce your professionalism. After going over some best practices for creating invoices, we’ll review some great (and not so great) online invoicing tools, so that you can spend less time creating invoices and more time doing the things you love!
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One of the biggest advantages of online media over print is the ability to change, update, and enhance online media at virtually anytime, with virtually no negative side effects. In fact, if a website or web application does not continually offer its users an ever-evolving and growing experience, that site or application would soon become insecure, unusable, and out of date.
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There he goes, the web designer, stepping up to the counter of an empty McDonald’s at 3 o’clock in the morning. He is scanning the overhead menu, putting a cheeseburger in his mental shopping basket. “Cheezubahga, onegaishimasu,” we hear him say, “with an iced tea.”
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In business, being able to read people and quickly get a sense of who you’re dealing with is an invaluable skill. It turns your encounter with a client into an opportunity to catch a glimpse of the upcoming project and how it will need to be handled. It is one of the building blocks of a professional relationship.
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Whether you are getting a client to sign off on a website’s design or persuade a user to complete a call to action, we all need to know how to be convincing.
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In the world of freelancing, the entrepreneur has to take on a number of tasks for themselves that would normally be handled by a separate department at a bigger company. Most of these tasks are not part of the creative processes that freelance workers are used to, but rather are more tedious, left-brain paperwork.
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Winston Churchill once said: “Criticism may not be agreeable, but it is necessary. It fulfills the same function as pain in the human body. It calls attention to an unhealthy state of things.” Regardless of where you work or who you work for, being able to take criticism is part of the job description.
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Time management is one of the most important skills a freelance worker can learn. With a good time management system you can easily find the time to do the things that are important to you, whether in your professional or personal life.
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Management is a vast subject, with several sub-categories, such as product, team management and project management. While all are interesting topics, this article focuses mainly on team management and offers some useful tips and ideas to promote discussion and help improve the performance and happiness of your teams.
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