CategoryBusiness

January 7, 2022 — Product roadmaps are often treated as a series of checkboxes. But they are more than that. Having a loose product landscape offers a flexible way to be strategic and decisive about how to chip away at the big picture. Not dealing with can eventually leave you stranded on the roadside without a spare to keep you going. In this article, Scott Himmer explains how internal partnerships, research, design systems, and regular touch bases can help make sure that your product roadmap is a successful one. Read more…

December 29, 2021 — Scoping, estimating, and running digital projects can often feel like an exercise in futility. In this article, Paul Boag explains why you need to start breaking your projects down into manageable phases and why that’s the best way to achieve significant benefits. Read more…

November 8, 2021 — A great commerce experience cannot be distilled to a single number. It’s not a Lighthouse score, or a set of Core Web Vitals figures, although both are important inputs. A great commerce experience is a trilemma that carefully balances competing needs of delivering a great customer experience, dynamic storefront capabilities, and long-term business — conversion, retention, re-engagement — objectives. Read more…

September 21, 2021 — The last 18 months have been a time of unprecedented turbulence. As the people of the world have flooded online, businesses have joined them, using web development tools to adapt in real-time. Several years ago there seemed to be a gulf between drag-and-drop tools and full-blown web development. Today, it’s heartening to see the likes of Wix adding more code-heavy options to their repertoire. Read more…

September 16, 2021 — Neglecting to cater your business website to your customers is not only detrimental to your sales but can also hurt your team’s productivity and operations. Integrating a CRM with your business website has numerous benefits. You equip various departments within your company with tools to organize and automate work and improve efficiency.  In this article, Zara Cooper explains what these benefits are and why websites should be integrated with a CRM platform. Read more…

August 16, 2021 — Software development without a roadmap is akin to driving off a cliff — an undertaking that seriously jeopardizes your product’s life. What is a business technology roadmap, and how can one be developed to support software development? That’s what we’re here to talk about. Here’s how to develop a business technology roadmap that ensures your project safely reaches its final destination. Read more…

July 23, 2021 — Word-of-mouth recommendation is an incredibly desirable way to win work. It requires zero marketing efforts and typically converts at a higher rate as your agency has been recommended. However, you should never rely on word of mouth alone. Many web design agencies consider it a badge of honor that they win work exclusively through word-of-mouth recommendations. In this article, Paul Boag explains why that is entirely the wrong attitude and what to do about it. Read more…

May 7, 2021 — A good management of your product records, i.e. all documents associated with your product — saves time, reduces anxiety, boosts onboarding and makes you ready for vacations or sudden leaves. All product specialists should know the basics. Of course, it would be easier for you to find, say, your July report for investors if everyone on the team named and structured their assets consistently. Let’s have a look at how to do that. Read more…

April 15, 2021 — If you’re an agency owner, you know that you need customers to grow. No matter how big your dreams are, customers are the lifeblood of your business. But you’re probably wondering — how do you attract quality, high-paying clients?Selling is key to growing your web design business, but it doesn’t have to be complicated! With clear goals, customer research, and proven closing techniques, anyone can find new clients. Read more…

March 30, 2021 — Choosing to use a new technology can often bring much desired productivity, security, and efficiency to a project. It is also fraught with risk and uncertainty. How and when to adopt a new technology for client projects is at the heart of leading a great agency. In this article, Michael Rispoli explains how he evaluated the decision of whether or not to adopt a serverless database for client projects. Read more…