A business loses potential customers as they move closer to the purchasing stage. Improving the user experience can reduce this loss by removing unnecessary barriers to shopping online.
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Interaction design is a multi-faceted discipline that links static communications together to form an experience. In this article, Jeff Gothlef explains the basic principles of this discipline to understand and implement in your next project.
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The entire process of designing digital applications comes with many challenges and decisions. For the majority of projects, you will be designing in somewhat familiar territory.
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In this article, we present a couple of new ideas to design sign-up and log-in forms that might be useful for your next designs. Find some innovative techniques that could make your forms simpler and more efficient to fill out.
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Why do customers abandon their shopping cart so often? Based on a 2010 study of web users testing 15 e-commerce websites, in this article, Christian Holst shares 11 fundamental guidelines from that report.
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Paras Chopra goes into the technical details of multivariate testing. Get to know the types of multivariate tests, the do’s and don’ts and more!
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User experience design for the Web (and its siblings, interaction design, UI design, et al) has traditionally been a deliverables-based practice. Wireframes, site maps, flow diagrams, content inventories, taxonomies, mockups and the ever-sacred specifications document (aka “The Spec”) helped define the practice in its infancy. These deliverables crystallized the value that the UX discipline brought to an organization.
Over time, though, this deliverables-heavy process has put UX designers in the deliverables business — measured and compensated for the depth and breadth of their deliverables instead of the quality and success of the experiences they design. Designers have become documentation subject matter experts, known for the quality of the documents they create instead of the end-state experiences being designed and developed.
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Start-up organizations provide an extraordinary example of chaos organized into manageable chunks. Perhaps more than anyone else, the individuals who comprise a start-up team are required to understand their team’s goals across a variety of disciplines — research, marketing, design, development, architecture, etc. — as well as their own responsibility to move the company’s overarching objective forward. Entrepreneurs must choose the direction, designers must think through the options, and developers must cull a functional product or service, all while giving feedback to and receiving it from their colleagues.
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