As digital and offline experiences got more intertwined, new interactive advertising formats emerged, with a promise to capture the most scarce and valuable marketing asset of all — people’s attention. The latest mobile trends show promise that publishers and advertisers are getting smarter about the user experience. Google is working to recapture lost attention with a crackdown on mobile pop-ups, and marketers are easing off of aggressive acquisition strategies to focus on retention. In this article, Anya Pratskevich will look at some of the biggest trends in mobile marketing.
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Scrolling opens a lot of new doors to designers. The technique of long scrolling allows users to traverse chunks of content without any interruption or additional interaction — information simply appear as the user scrolls down the page. Long scrolling has benefits such as translating well to mobile devices, or having more potential to engage users. In this article, Nick Babich will discuss some of the benefits, things to consider and quick tips for long scrolling.
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Adam Silver redesigned Boots.com so that each panel became its own page, removing the need for accordions and AJAX. This inconspicuous and humble UX pattern is flexible, performant and inclusive by design. Having a lot on one page might give the illusion of simplicity, but like algebraic equations, they are difficult to deal with unless they are broken down. Adam Silver has not come across another design pattern that has as many benefits as this one. This is one of those times when simple is just that: simple.
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Conferences are a brilliant opportunity to get up close with the pros and exchange tips and ideas. But they aren’t the only one. Our friends at the full-stack UX design platform UXPin brought the first free virtual summit to life a few months ago. Now the second edition is on its way, and we are very happy to help make it happen: the Agile UX Virtual Summit, focusing on all things Agile UX. Because, well, we all know that building a UX team with agile organization can be quite a challenge.
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In this article, Steve Benjamins shows you what he discovered after asking the owners of several websites built with e-commerce software, if they’d recommend a particular software. Typically, they’d reply and I’d record their response in a spreadsheet (and personally thank them). Occasionally, I would even go on the phone to speak with them directly (although I quickly found out that this took too much time). Steve created a guide to help others find the e-commerce software that suits them best.
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Quantitative research methods come with effective statistical techniques for determining a sample size. Qualitative research methods currently have no similar commonly accepted technique. Yet, there are steps you should take to ensure you have collected and analyzed the right amount of data. In this article, Victor Yocco will propose a formula for determining qualitative sample sizes in user research. He’ll also discuss how to collect and analyze data in order to achieve “data saturation.” Finally, Victor will provide a case study highlighting the concepts explored in this article.
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In this article, Margarita Klubochkina will show you that Improving your billing form can make the user experience much more intuitive and, as a result, ensure user convenience and increase confidence in your product. It’s an important part of web applications which you can improve quickly and easily using simple features sush as suitable autocomplete and name attributes for autofilling, VanillaMasker to separate card digits, or Halter font for easy comparison.
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Making big changes doesn’t necessarily require big efforts — it’s just a matter of moving in the right direction. In his book User Experience Revolution and in this article, Paul shares just some of the little tricks and techniques to bring around a big UX revolution into your company — with a series of small, effective steps. This is a marathon and not a sprint. It will take time. We need to unite with others around this common aim and vision of the future. We need to work hard to raise the profile of the customer and to approach management with care.
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How can you do useful user research with social media? Social media is one of the dominant forms of interactions on the Internet. It allows researchers to tap into the recent experience of people without the formality of interviewing or user testing. Leading platforms such as Facebook and Twitter count hundreds of millions of users each month. In this article, Dave Ellender will show you how social media is a rich vein of data for user researchers.
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While functional aspect of a design is key to product success, aesthetics and visual details are equally important — particularly how they can improve those functional elements. Shadows and blur effects provide visual cues that allow users to better and more easily understand what is occurring. When carefully applied, such elements can (and should) improve a functional aspect of design. In today’s article, Nick Babich will explain how visual elements, such as shadows and blur effects, can improve the functional elements of a design.
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